First Impressions Count
Let's face it - we live in a world where people Google before they shop, visit
online review sites like Yelp before they buy and "check-in" via Facebook as
they go about their days. Because of this, you want your first impression to be
the best it can be. Beginning with your website, consumers are passing judgment
and making decisions about whether or not they will even visit your store,
restaurant or office. They're likely to dismiss you entirely, as well, should
they believe your website doesn't reflect the kind of experience your business -
or a business like yours - should offer.
Window Shopping Isn't What It Use to Be
Strolling down your local Main Street isn't the only way people check out stores
and other small businesses nowadays. With routine visits to Yahoo, Bing, Google,
Yelp and other online sites, customers are constantly seeking where they plan to
make their next purchases. Make sure your business is well represented on these
sites by first and foremost, having a website - but by also being represented
among each of the online search engines, review sites and other online spots
your business may be considered for customer review. Beyond having your URL
address available, also be sure your street address, phone number and email is
easily visible. Social media links can't hurt, either, but only include these if
you are actually active on social media.
No Website Means Losing Business
By now it's clear that if you don't have a website, you're missing out on
opportunities for customers to identify who you are and if they want to spend
money with you. This said, if you have a bad website it is better to have no
website. While no website equals missed opportunities, a bad website can
actually be worse since it literally makes your business look bad, there's truly
no excuse for your website to look unprofessional and sloppy. If you can't
proudly promote the website you have currently live and available for the world
to see online, take it down. A bad website is far worse than no website - but
let's be clear... both are bad for business.